Bernabe, Gerald S.
4 – AHR, August 28, 2014
New Media –A Catalyst in Conserving Nature
The new media can help save, protect and conserve the nature with the continuing
advancement of technology which impacts people’s daily lives through the fast
delivery of information. Gone are the days when news reporters are the sole
responsible with covering most of the news and being documented it in televisions,
magazines and newspapers. With the help of new media, most people in the world are
just a few clicks away with their smartphones or gadgets, wherein they can have the power to contribute a story of their own with the help of social networking sites and
news coverage in television which exposes the latest trending news and stories nationwide.
Influential people who uses these tools are also a great asset of the new media in encouraging
more people to take good care of the environment. People who can witness the sight of beauty
and the wonders of nature will no longer be exclusive just to themselves, because they can now
easily share and enjoy their stories from interacting with nature through the use of social
media that will leave impact on other people’s minds of how we should take good care of mother
An access to an internet and a smartphone can refer to the use of new media through browsing of contents in it.
In the description of Wikipedia about the new media -“are digital, often having characteristics of being mani-
pulated, networkable, dense, compressible, and interactive.” In other words, new media, with the use of tech-
nologies should have a digital interactivity. The use of Facebook, as a social media interacts with its users
and participants digitally. In the article of NBC News: “While an untold number of selfies and pictures of food
are posted on social networks daily, people are also snapping images of birds, flowers, and other creatures that
can help researchers who keep a close eye on flora and fauna at the tipping point.” This is the purpose of new
media, delivering information interactively through technology and because of this, people such as scientists
may gain more information about conserving the nature.
New media, which is used as medium of communication and interaction to the social world may come through the use
of different social networking apps such as Facebook, Twitter and Instagram. Also, most TV news channel such as
GMA News TV encourages their viewers to send images or videos to them to be able to report it in their news cha-
nnel. The purpose of’YouScoop’ as said by GMA 7: “YouScoop allows ordinary citizens like yourself to take an
active part in helping us report the news. Wherever you are, you can be a responsible citizen journalist! All it
takes is at least a cell phone or an internet connection.” An example of documenting on how to save nature as it
was said in the article of NBC News “Key to this technological fix are online social networks such as eBird and
iNaturalist where people post pictures of birds and plants they spot through the course of their daily lives.
Members of the scientific community validate and describe what has been posted and use the data to understand
where species are and how to protect them.” This explains that through the interaction of new media like the
social networks: eBird and iNaturalist, more people are posting their stories online and this significantly helps
people to be aware and to encourage everyone such as how to protect the nature and its environment.
Through the fast delivery of information which are more interactive and interesting in learning more about the
environment.As the social media continually becomes viral everyday, famous and influential people has also begun
using social networking sites to connect with their fans and followers whenever and wherever they may be as long
as they have an internet connection and a capable gadget to share their stories online. Influential people such as
Al Gore, the former vice president of America uses social media to communicate his advocacies with the problems of the environment around the world. As it was said in the article of Wikipedia, “Al Gore’s Cimate Reality Project
is a non-profit organization involved in education and advocacy related to climate change.” Al Gore uses social
media to update his followers and supporters about his projects in conserving the nature such as the 24-hour
event. From the excerpt in Wikipedia: “The 24-hour event was broadcast live over the Internet and featured 24
presenters across 24 time zones presenting in 13 different languages. The presentations, which stressed a link
between climate change and oil and coal producers, started in Mexico City and traveled west before culminating
in New York City with a presentation by Gore.” With more influential people such as celebrities and famous
athletes that are using the social media as a new way to encourage more people in conserving the nature, the world
will be a more sustainable environment to live in.
The new media is a medium of interaction and communication with the use of social media and technologies that can
help save the environment through the wide information that people can get with it. People who uses social media
can be able to present their ideas and stories through social networking sites and news television by posting and
sending their captured moments and experiences of nature respectively to the new media wherein other groups of
people such as the organizations and scientists can help gain more knowledge and information towards protecting
and conserving the environment. It is a great deal to have influential people such as celebrities to post their own advocacies to encourage more people in saving the nature and its environment. The advancement of technologies
can never be stopped, but with the use of new media, we can improve it to become more usable and efficient to us
people who lives a world wherein we should be aware and responsible for our nature.
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